Integrating conversational messaging into your CRM or ATS applications is easier said than done. While sending out SMS campaigns can seem simple at first, actually starting a conversation is another matter entirely!
The omnichannel reality of today with RCS, WhatsApp, and other social channels means that you’ll need something more sophisticated. Challenge no more though because there’s an easy solution: integrating your ATS or CRM application with a real conversational messaging toolkit such as #Interact
#Interact has all the APIs needed to start the conversation, linking it up with bot frameworks and handing over to human agents. All of this, while making sure you can access any active and archived conversations from within your CRM or ATS application.
Send custom messages from your application, then continue the conversation in #Interact
With the Proximus’ conversational SMS offering, you can send custom messages from your application, and offload the conversation to #Interact. When a customer or candidate answers, he/she is immediately transferred to the right user to continue the conversation.
With the #Interact Campaign API, you can provide the history and context of your user and message, eg. provide a link to your CRM application or other relevant information linked to that conversation, so your agent knows exactly what to talk about.
From your ATS/CRM application, you can always access active or archived conversations in a secure way.
Send omnichannel campaign messages from your CRM or ATS application
Instead of sending messages directly from your ATS or CRM application, you can create omnichannel campaigns within #Interact, managing your templates on different channels, and provide fallback mechanisms (eg. from RCS or WhatsApp to conversational SMS)
So, looking for a way to integrate conversational messaging into your CRM or ATS application, don’t hesitate to contact us!